Hanes: 1901, Invention of Comfort
Ah, the Guilded Age. Unchecked capitalism. Eccentric parties. And the most uncomfortable freakin clothes ever. Until Hanes invented comfort.
HANES 1901 (longform)
PORTRAIT :30
CORSET :30
PRESS: Ad Age: Editor’s Pick, Shots, LBB: Work of the Week, Adforum, Ad Nerds Podcast. And my mom LOVED it!