CeraVe: Michael CeraVe

Spread a 4-week long conspiracy that Michael Cera was the developer of CeraVe.

Culminated with a Super Bowl spot directed by Tim & Eric that Cera called (and sorry for the brag) "very, very, very stupid."

President + CCO - Chris Beresford-Hill
Creative Director - Alex Holm
Creative Director - Avi Steinbach
Marisa Bursteen - Executive Producer
Regan Wallace - Senior Producer
Charlotte Tansil - President of PR, socail, and influence
Olivia Prednergast - Senior Strategist
Carlos Dorenbaum - VP of Strategy
Directors - Tim Heidecker & Eric Wareheim